Prerana Baber

According to our database¹, Prerana Baber authored at least 2 papers in 2024.

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2024

Beyond the first bite: understanding how online experience shapes user loyalty in the mobile food app market.

[BibT_eX]

[DOI]

Electron. Commer. Res., June, 2024

Examining the moderating role of online celebrity trustworthiness and risk propensity in UTAUT2 framework: A mixed-method approach.

[BibT_eX]

[DOI]

Int. J. Inf. Manag. Data Insights, 2024