Raouf Ahmad Rather

According to our database, Raouf Ahmad Rather authored at least 2 papers between 2021 and 2026.

Collaborative distances:

• Dijkstra number of five.
• Erdős number of five.

2026

Antecedents and consequences of social media use in sales: a meta-analysis.

Wagner Junior Ladeira, Fernando de Oliveira Santini, Weng Marc Lim, Tareq Rasul, Shahriar Akter, Raouf Ahmad Rather, Mohd Azhar

Electron. Commer. Res., February, 2026

2021

Brand engagement and identification in virtual brand community: the moderating role of brand community subscription seniority.

Nedra Bahri-Ammari, Raouf Ahmad Rather, Rahim Kallal

Int. J. Web Based Communities, 2021