Ri Na

According to our database¹, Ri Na authored at least 2 papers in 2025.

Collaborative distances:

Dijkstra number² of five.
Erdős number³ of four.

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2025

Unveiling the relationship between virtual streamer characteristics and consumer purchase intention in live streaming commerce: Insights from source credibility perspective.

[BibT_eX]

[DOI]

Electron. Mark., December, 2025

Unveiling the influence of streamer characteristics on sales performance in live streaming commerce.

[BibT_eX]

[DOI]

Electron. Commer. Res. Appl., 2025

Ri Na

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