Rubin Xing

According to our database, Rubin Xing authored at least 1 paper in 2022.

Collaborative distances:

• Dijkstra number of six.
• Erdős number of six.

2022

How KOLs Influence Consumer Purchase Intention in Short Video Platforms: Mediating Effects of Emotional Response and Virtual Touch.

Xuandi Gong, Jinluan Ren, Li Zeng, Rubin Xing

Int. J. Inf. Syst. Serv. Sect., 2022