Ruohong Hao
According to our database1,
Ruohong Hao
authored at least 3 papers
between 2019 and 2025.
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Bibliography
2025
Unveiling the relationship between virtual streamer characteristics and consumer purchase intention in live streaming commerce: Insights from source credibility perspective.
Electron. Mark., December, 2025
More sharing, more engagement? The impact of free knowledge sharing on customer engagement in online health communities.
Kybernetes, 2025
2019
Impacts of Video Display on Purchase Intention for Digital and Home Appliance Products - Empirical Study from China.
Future Internet, 2019