Shuo-Chang Tsai

According to our database, Shuo-Chang Tsai authored at least 1 paper in 2011.

Collaborative distances:

• Dijkstra number of five.
• Erdős number of five.

2011

How the effect of country-of-origin on store brand moderates customer's affection-conation link toward multinational retailers.

Yung-Hsin Chen, Shuo-Chang Tsai, Yi-Shuang Wu, Shu-Min Li

Proceedings of the 2011 IEEE International Conference on Industrial Engineering and Engineering Management (IEEM), 2011