Silvia Sanz-Blas

Orcid: 0000-0001-6313-3167

Affiliations:
  • University of Valencia, Department of Marketing


According to our database1, Silvia Sanz-Blas authored at least 15 papers between 2006 and 2019.

Collaborative distances:
  • Dijkstra number2 of six.
  • Erdős number3 of six.

Timeline

Legend:

Book 
In proceedings 
Article 
PhD thesis 
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Bibliography

2019
Facebook brand community bonding: The direct and moderating effect of value creation behaviour.
Electron. Commer. Res. Appl., 2019

2017
m-WOM in a brand's Facebook fan page.
Online Inf. Rev., 2017

Perceived value of advanced mobile messaging services: A cross-cultural comparison of Greek and Spanish users.
Inf. Technol. People, 2017

2015
Message-driven factors influencing opening and forwarding of mobile advertising messages.
Int. J. Mob. Commun., 2015

2014
Key drivers of consumer loyalty to Facebook fan pages.
Online Inf. Rev., 2014

Determinants of user behaviour and recommendation in social networks: An integrative approach from the uses and gratifications perspective.
Ind. Manag. Data Syst., 2014

The Role of Individual-Media Relationship and Consumer Personal Factors on Spanish Teenagers' Mobile Social Networking Sites Usage.
Int. J. E Serv. Mob. Appl., 2014

2013
Social Network Loyalty: Evaluating the Role of attitude, Perceived Risk and Satisfaction.
Online Inf. Rev., 2013

Key factors of teenagers' mobile advertising acceptance.
Ind. Manag. Data Syst., 2013

2010
Why Some Internet Users Don't Buy Air Tickets Online.
Proceedings of the Information and Communication Technologies in Tourism, 2010

2009
Key drivers of internet banking services use.
Online Inf. Rev., 2009

Exploring individual personality factors as drivers of M-shopping acceptance.
Ind. Manag. Data Syst., 2009

2008
Influence of online shopping information dependency and innovativeness on internet shopping adoption.
Online Inf. Rev., 2008

2007
Key Drivers of Mobile Commerce Adoption. An Exploratory Study of Spanish Mobile Users.
J. Theor. Appl. Electron. Commer. Res., 2007

2006
Explaining Internet dependency: An exploratory study of future purchase intention of Spanish Internet users.
Internet Res., 2006


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