Syed Muhammad Usman Tayyab

According to our database, Syed Muhammad Usman Tayyab authored at least 4 papers between 2021 and 2022.

Collaborative distances:

• Dijkstra number of six.
• Erdős number of five.

2022

Exploring the Gamification Affordances in Online Shopping with the Heterogeneity Examination through REBUS-PLS.

Xiao-Yu Xu, Syed Muhammad Usman Tayyab, Qing-Dan Jia, Kuang Wu

J. Theor. Appl. Electron. Commer. Res., 2022

2021

How the intensity of the immersive experience impels the extent of Social Streaming App dependency? An empirical assessment with mediation and moderation effects.

Xiao-Yu Xu, Syed Muhammad Usman Tayyab

Telematics Informatics, 2021

Hierarchical value-attainment paths of CBEC consumers: a means-end-chain perspective.

Xiao-Yu Xu, Syed Muhammad Usman Tayyab, Fang-Kai Chang, Kai Zhao

Internet Res., 2021

How the live streaming commerce viewers process the persuasive message: An ELM perspective and the moderating effect of mindfulness.

Xiayuan Gao, Xiao-Yu Xu, Syed Muhammad Usman Tayyab, Qi Li

Electron. Commer. Res. Appl., 2021