Szu-Chen Chen

According to our database, Szu-Chen Chen authored at least 1 paper in 2012.

Collaborative distances:

• Dijkstra number of six.
• Erdős number of five.

2012

Understanding the Influences of Consumers' Mood States Induced by Web Page Content on Advertisement Effectiveness to Improve Internet Advertising Services.

Shiu-Li Huang, Szu-Chen Chen

Proceedings of the 45th Hawaii International International Conference on Systems Science (HICSS-45 2012), 2012