ThaeMin Lee

According to our database1, ThaeMin Lee authored at least 3 papers between 2005 and 2007.

Collaborative distances:
  • no known Dijkstra number2.
  • no known Erdős number3.

Timeline

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Links

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Bibliography

2007
The role of contextual marketing offer in Mobile Commerce acceptance: comparison between Mobile Commerce users and nonusers.
Int. J. Mob. Commun., 2007

Contextual perceived value?: Investigating the role of contextual marketing for customer relationship management in a mobile commerce context.
Bus. Process. Manag. J., 2007

2005
Contextual Perceived Usefulness? Toward an Understanding of Mobile Commerce Acceptance.
Proceedings of the 2005 International Conference on Mobile Business (ICMB 2005), 2005


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