Thangaraja Arumugam

According to our database, Thangaraja Arumugam authored at least 4 papers between 2022 and 2026.

Collaborative distances:

• Dijkstra number of five.
• Erdős number of five.

2026

Transforming data to delight: AI-led campaign personalization shapes digital natives' intention to accept over a TAM-VAM approach.

L. Durgha Devi, Thangaraja Arumugam

Frontiers Artif. Intell., 2026

2024

An empirical verification of the proposed distributor marketing intelligence system model.

Thangaraja Arumugam, M. A. Sanjeev, Renju K. Mathai, S. R. Boselin Prabhu, R. Balamourougane, T. Jarin

Int. J. Bus. Inf. Syst., 2024

2022

Generation Z and intention to use the digital library: does personality matter?

M. A. Sanjeev, Shahnaz Khademizadeh, Thangaraja Arumugam, D. K. Tripathi

Electron. Libr., 2022

Analyzing the Critical Success Factors of Lean System Implementation in India Post Using DEMATEL Method.

S. M. Vadivel, Buvanesh Chandrasekaran, Thangaraja Arumugam, K. Sivakumar, Uduak Umoh

Proceedings of the Intelligent Systems Design and Applications - 22nd International Conference on Intelligent Systems Design and Applications (ISDA 2022) Held December 12-14, 2022, 2022