Udo Wagner

According to our database, Udo Wagner authored at least 11 papers between 1979 and 2024.

Collaborative distances:

• Dijkstra number of five.
• Erdős number of five.

2024

The impact of corporate sustainability performance on advertising efficiency.

Karl Weinmayer, Marion Garaus, Udo Wagner

OR Spectr., March, 2024

Predicting and optimizing marketing performance in dynamic markets.

Daniel Guhl, Friederike Paetz, Udo Wagner, Michel Wedel

OR Spectr., March, 2024

Getting Users Involved in Idea Crowdsourcing Initiatives: An Experimental Approach to Stimulate Intrinsic Motivation and Intention to Submit.

Christian Garaus, Marion Garaus, Udo Wagner

IEEE Trans. Engineering Management, 2024

2022

Erratum on the Pay-as-You-Wish Model by Chen et al. (2017).

Karl Akbari, Udo Wagner

Mark. Sci., 2022

2018

Research Directions for Digital Signage Systems in Retail.

Christine Bauer, Marion Garaus, Christine Strauss, Udo Wagner

Proceedings of the 9th International Conference on Emerging Ubiquitous Systems and Pervasive Networks (EUSPN 2018) / The 8th International Conference on Current and Future Trends of Information and Communication Technologies in Healthcare (ICTH-2018) / Affiliated Workshops, 2018

2008

Practice Prize Report - Planning New Tariffs at tele.ring: The Application and Impact of an Integrated Segmentation, Targeting, and Positioning Tool.

Martin Natter, Andreas Mild, Udo Wagner, Alfred Taudes

Mark. Sci., 2008

2005

The Option of No-Purchase in the Empirical Description of Brand Choice Behaviour.

Udo Wagner, Heribert Reisinger

Proceedings of the Data Analysis and Decision Support, 2005

2002

Die Schätzung von Markentreue, Nichtkäuferanteil und Marktpotenzial aus Handelspaneldaten.

Heribert Reisinger, Udo Wagner, Matthias Schuster

Proceedings of the Operations Research Proceedings 2002, 2002

2000

Marketing and operations research - a literature survey Marketing und Operations Research - Eine Literaturübersicht.

Lutz Hildebrandt, Udo Wagner

OR Spectr., 2000

Vorwort der Herausgeber.

Lutz Hildebrandt, Udo Wagner

OR Spectr., 2000

1979

Zur Modellierung und Diagnose struktureller Zusammenhänge in Oligopolsituationen: Seemingly Unrelated Regressions und Zeitreihenanalyse der Residuen.

Manfred Nenning, Edgar Topritzhofer, Udo Wagner

Z. Oper. Research, 1979