Vandana Ahuja

According to our database, Vandana Ahuja authored at least 28 papers between 2012 and 2022.

Collaborative distances:

• Dijkstra number of five.
• Erdős number of five.

2022

Determinants of MSA adoption intentions and usage behaviour of internet savvy and younger consumers: insights from an emerging market.

Priyanka Chadha, Rajat Gera, Vandana Ahuja

Int. J. Electron. Bus., 2022

Disney plus Hotstar on Twitter: Using netnography and word clouds to gain consumer insights.

Prerna Arora, Anurupa Bagchi Singh, Vandana Ahuja

Proceedings of the International Conference on Electronic Business, 2022

2021

Transforming the Media and Entertainment Industry: Cases From the Social Media Marketing World.

Vandana Ahuja

J. Cases Inf. Technol., 2021

Drivers of Social Media Content Marketing in the Banking Sector: A Literature Review.

Aastha Sawhney, Vandana Ahuja

Int. J. Serv. Sci. Manag. Eng. Technol., 2021

Mobile shopping apps adoption: a systematic literature review.

Rajat Gera, Priyanka Chadha, Vandana Ahuja

Int. J. Electron. Bus., 2021

2020

Measuring Consumer Brand Perception for Green Apparel Brands.

Jasmine S. Dixit, Shirin Alavi, Vandana Ahuja

Int. J. E Bus. Res., 2020

Mobile app usage and adoption: a literature review.

Rajat Gera, Priyanka Chadha, Vandana Ahuja

Int. J. Electron. Bus., 2020

2018

Quality Business School education and the expectations of the corporate-A research agenda.

Vandana Ahuja, Shriram Purankar

Proceedings of the 6th International Conference on Information Technology and Quantitative Management, 2018

2017

Employee profile configurator: a tool to improve effectiveness of a virtual team.

Swati Kaul Bhat, Neerja Pande, Vandana Ahuja

Int. J. Netw. Virtual Organisations, 2017

The internet of things - new value streams for customers.

Ashok Kumar Wahi, Vandana Ahuja

Int. J. Inf. Technol. Manag., 2017

Mobile Shopping Apps: Functionalities, Consumer Adoption, and Usage.

Priyanka Chadha, Shirin Alavi, Vandana Ahuja

Int. J. Cyber Behav. Psychol. Learn., 2017

Generating trust using Facebook-A study of 5 online apparel brands.

Radhika Sharma, Shirin Alavi, Vandana Ahuja

Proceedings of the 5th International Conference on Information Technology and Quantitative Management, 2017

Twitter Presence of Jet Airways-Deriving Customer Insights Using Netnography and Wordclouds.

Vandana Ahuja, Moonis Shakeel

Proceedings of the 5th International Conference on Information Technology and Quantitative Management, 2017

2016

Virtual Team Effectiveness: An Empirical Study using SEM.

Swati Kaul Bhat, Neerja Pande, Vandana Ahuja

Int. J. Virtual Pers. Learn. Environ., 2016

2015

A Study of Role Stress among the IT Professionals in India: Examining the Impact of Demographic Factors.

Shubhangini Rathore, Vandana Ahuja

Int. J. Hum. Cap. Inf. Technol. Prof., 2015

Examining the impact of Emotional Intelligence on Organizational Role Stress: An empirical study of the Indian IT sector.

Shubhangini Rathore, Vandana Ahuja

Int. J. Hum. Cap. Inf. Technol. Prof., 2015

2014

Factors Impacting Effectiveness in Virtual Teams.

Swati Kaul Bhat, Neerja Pande, Vandana Ahuja

Int. J. Virtual Communities Soc. Netw., 2014

Meta-Analysis of Virtual Teams.

Swati Kaul Bhat, Shirin Alavi, Vandana Ahuja

Int. J. Virtual Communities Soc. Netw., 2014

Creation of the Training-Chart: A Step Forward to Make the Training More Effective.

Neetima Agarwal, Vandana Ahuja

Int. J. Serv. Sci. Manag. Eng. Technol., 2014

A Study of Online Co-Creation Strategies of Starbucks Using Netnography.

Preetika Sindhwani, Vandana Ahuja

Int. J. Online Mark., 2014

E-Marketing and the Hotel Industry: Calculating Web Presence Index (Wpi) for the Hospitality Sector.

Roli Bansal, Manisha Lamba, Shirin Alavi, Vandana Ahuja

Int. J. Online Mark., 2014

Digital Marketing Analytics: The Web Dynamics of Inside Blackberry Blog.

Shirin Alavi, Vandana Ahuja

Int. J. Innov. Digit. Econ., 2014

Expanding the Kirkpatrick Evaluation Model-Towards more Efficient Training in the IT Sector.

Neetima Agarwal, Neerja Pande, Vandana Ahuja

Int. J. Hum. Cap. Inf. Technol. Prof., 2014

Twirl of Dexterity: A Gamut to Prevail in the Current Times in the Information Technology Industry.

Neetima Agarwal, Neerja Pande, Vandana Ahuja

Int. J. Hum. Cap. Inf. Technol. Prof., 2014

2013

Websites and Internet Marketing: Developing a Model for Measuring a Website's Contribution to the Brand.

Neha Jain, Vandana Ahuja, Yajulu Medury

Int. J. Online Mark., 2013

E-Commerce in a Web 2.0 World: Using Online Business Communities to Impact Consumer Price Sensitivity.

Shirin Alavi, Vandana Ahuja

Int. J. Online Mark., 2013

2012

Internet Marketing and Consumers Online: Identification of Website Attributes Catering to Specific Consumer Intents in a Digital Paradigm.

Neha Jain, Vandana Ahuja, Yajulu Medury

Int. J. Online Mark., 2012

Market Influence Analytics in a Digital Ecosystem.

Vandana Ahuja

Int. J. Online Mark., 2012