Vilma Todri

Mark. Sci., 2022

2021

Demand Effects of the Internet-of-Things Sales Channel: Evidence from Automating the Purchase Process.

[BibT_eX]

[DOI]

Inf. Syst. Res., 2021

2020

Trade-Offs in Online Advertising: Advertising Effectiveness and Annoyance Dynamics Across the Purchase Funnel.

[BibT_eX]

[DOI]

Param Vir Singh

Inf. Syst. Res., 2020

2018

The Impact of User Personality Traits on Word of Mouth: Text-Mining Social Media Platforms.

[BibT_eX]

[DOI]

Inf. Syst. Res., 2018

Demand Effects of the Internet-of-Things Sales Channel.

[BibT_eX]

[DOI]

Proceedings of the International Conference on Information Systems, 2018

2017

Got Annoyed? Examining the Advertising Effectiveness and Annoyance Dynamics.

[BibT_eX]

[DOI]

Param Vir Singh

Proceedings of the International Conference on Information Systems, 2017

2016

Toward a Digital Attribution Model: Measuring the Impact of Display Advertising on Online Consumer Behavior.

[BibT_eX]

[DOI]

Vilma Todri-Adamopoulos

MIS Q., 2016

2015

Personality-Based Recommendations: Evidence from Amazon.com.

[BibT_eX]

[DOI]

Proceedings of the Poster Proceedings of the 9th ACM Conference on Recommender Systems, 2015

The Effectiveness of Marketing Strategies in Social Media: Evidence from Promotional Events.

[BibT_eX]

[DOI]

Proceedings of the 21th ACM SIGKDD International Conference on Knowledge Discovery and Data Mining, 2015

2014

Social Commerce: An Empirical Examination of the Antecedents and Consequences of Commerce in Social Network Platforms.

[BibT_eX]

[DOI]

Proceedings of the International Conference on Information Systems, 2014

Social Media Analytics: The Effectiveness of Promotional Events on Brand User Base in Social Media.

[BibT_eX]

[DOI]