Wayne S. DeSarbo
According to our database1, Wayne S. DeSarbo authored at least 7 papers between 1993 and 2014.
Legend:Book In proceedings Article PhD thesis Other
A General Multiple Distributed Lag Framework for Estimating the Dynamic Effects of Promotions.
Manag. Sci., 2014
A three-way clusterwise multidimensional unfolding procedure for the spatial representation of context dependent preferences.
Comput. Stat. Data Anal., 2009
Strategic Capabilities and Radical Innovation: An Empirical Study in Three Countries.
IEEE Trans. Engineering Management, 2008
Identifying Sources of Heterogeneity for Empirically Deriving Strategic Types: A Constrained Finite-Mixture Structural-Equation Methodology.
Manag. Sci., 2006
An Efficient Branch and Bound Procedure for Restricted Principal Components Analysis.
Proceedings of the Data Analysis and Decision Support, 2005
A Bayesian approach to the spatial representation of market structure from consumer choice data.
Eur. J. Oper. Res., 1998
Chapter 5 Non-spatial tree models for the assessment of competitive market structure: An integrated review of the marketing and psychometric literature.
Proceedings of the Marketing, 1993