Wei-Hung Hsiao

According to our database, Wei-Hung Hsiao authored at least 6 papers between 2013 and 2022.

Collaborative distances:

• Dijkstra number of five.
• Erdős number of five.

2022

Advergame for Purchase Intention via Game and Brand Attitudes from Antecedents of System Design, Psychological State, and Game Content: Interactive Role of Brand familiarity.

Wei-Hung Hsiao, Yu-Hsiu Lin, Ing-Long Wu

J. Organ. Comput. Electron. Commer., 2022

2019

Exploring the opportunity of digital voice assistants in the logistics and transportation industry.

Wei-Hung Hsiao, Tsung-Sheng Chang

J. Enterp. Inf. Manag., 2019

Developing customer product loyalty through mobile advertising: Affective and cognitive perspectives.

Chih-Cheng Lu, Ing-Long Wu, Wei-Hung Hsiao

Int. J. Inf. Manag., 2019

2017

Involvement, content and interactivity drivers for consumer loyalty in mobile advertising: the mediating role of advertising value.

Ing-Long Wu, Wei-Hung Hsiao

Int. J. Mob. Commun., 2017

2014

Understanding consumers' continuance intention towards mobile advertising: a theoretical framework and empirical study.

Wei-Hung Hsiao, Tsung-Sheng Chang

Behav. Inf. Technol., 2014

2013

Factors Influencing Intentions to Use Social Recommender Systems: A Social Exchange Perspective.

Tsung-Sheng Chang, Wei-Hung Hsiao

Cyberpsychology Behav. Soc. Netw., 2013