Weinuo Zeng

According to our database, Weinuo Zeng authored at least 1 paper in 2026.

Collaborative distances:

• Dijkstra number of six.
• Erdős number of six.

2026

When and why do consumers resist virtual influencer endorsement? The role of product depth and advertising claim types.

Weinuo Zeng, Zhenfeng Ma, Tong Chen

Electron. Commer. Res., February, 2026