Wen-Chin Tsao

According to our database, Wen-Chin Tsao authored at least 5 papers between 2014 and 2024.

Collaborative distances:

• Dijkstra number of six.
• Erdős number of five.

2024

How behaviour in terms of pluralistic ignorance affects social commerce intentions.

Hao-Fan Chumg, Sheng-Pao Shih, I-Hua Hung, Wen-Chin Tsao, Jui-Lung Chen

Online Inf. Rev., 2024

2019

Ethics in social media marketing.

Wen-Chin Tsao, Tz-Chi Mau

Aslib J. Inf. Manag., 2019

2016

Intensifying online loyalty! The power of website quality and the perceived value of consumer/seller relationship.

Wen-Chin Tsao, Ming-Tsang Hsieh, Tom M. Y. Lin

Ind. Manag. Data Syst., 2016

2015

eWOM persuasiveness: do eWOM platforms and product type matter?

Wen-Chin Tsao, Ming-Tsang Hsieh

Electron. Commer. Res., 2015

2014

Which type of online review is more persuasive? The influence of consumer reviews and critic ratings on moviegoers.

Wen-Chin Tsao

Electron. Commer. Res., 2014