Wendy Gersten

According to our database, Wendy Gersten authored at least 4 papers between 2000 and 2003.

Collaborative distances:

• Dijkstra number of five.
• Erdős number of four.

2003

Evolutionary Optimisation of RBF Network Architectures in a Direct Marketing Application.

Peter Neumann, Bernhard Sick, Dirk Arndt, Wendy Gersten

Proceedings of the Artificial Neural Networks and Neural Information Processing, 2003

2002

LIFT - A Leading Measure for Predictive Modeling.

Dirk Arndt, Wendy Gersten

Proceedings of the 2002 International Conference on Machine Learning and Applications, 2002

2001

External Data Selection for Data Mining in Direct Marketing.

Dirk Arndt, Wendy Gersten

Proceedings of the Sixth Conference on Information Quality (IQ 2001), 2001

2000

Predictive modeling in automotive direct marketing: tools, experiences and open issues.

Wendy Gersten, Rüdiger Wirth, Dirk Arndt

Proceedings of the sixth ACM SIGKDD international conference on Knowledge discovery and data mining, 2000