Xixiang Sun

According to our database, Xixiang Sun authored at least 4 papers between 2017 and 2025.

Collaborative distances:

• Dijkstra number of five.
• Erdős number of five.

2025

Concrete or Abstract? The Impact of Green Advertising Appeals and Information Framing on Consumer Responses.

Jiahong Yu, Xixiang Sun, Ying Huang, Yige Jia

J. Theor. Appl. Electron. Commer. Res., 2025

The Effect of Homophonic Puns on Green Purchase Intention: The Mediating Role of Affiliative Humor and the Moderation of Visual Salience.

Jianguo Wang, Xixiang Sun, Wei Zhang, Liang Gao, Jing Lu, Ziqing Guo

J. Theor. Appl. Electron. Commer. Res., 2025

Driving Sustainable Consumption Online: The Interplay of Green Digital Marketing and Digital Literacy in Shaping Purchase Intentions for Sustainable Coffee in Urban Ethiopia's E-Commerce.

Abdulaziz Hassen Mume, Xixiang Sun

J. Theor. Appl. Electron. Commer. Res., 2025

2017

Impact of personality on Facebook usage: special reference to young Sri Lankan users.

T. R. Wijesundara, Xixiang Sun

Int. J. Soc. Media Interact. Learn. Environ., 2017