Yajing Diao

According to our database, Yajing Diao authored at least 3 papers between 2024 and 2025.

Collaborative distances:

• Dijkstra number of five.
• Erdős number of five.

2025

A study on the role of information cues in E-commerce live streaming: evidence from self-reported and fNIRS data.

Yajing Diao, Qian Yang, Shilun Ge, Nianxin Wang, Jian Lu

Electron. Commer. Res., August, 2025

2024

Warning deterrence or knowledge guidance? Research on triggering mechanism of phishing sensitivity.

Zhiying Wang, Guiyun Li, Yajing Diao, Nianxin Wang

Comput. Secur., 2024

The Effect of Anthropomorphic Features of Virtual Streamers on Consumers' Purchase Intention-The Mediating Role of Sense of Trust.

Yang Tong, Yajing Diao, Bingxue Liu

Proceedings of the E-Business. New Challenges and Opportunities for Digital-Enabled Intelligent Future, 2024