Yousra Asaad

According to our database, Yousra Asaad authored at least 3 papers between 2017 and 2024.

Collaborative distances:

• Dijkstra number of five.
• Erdős number of four.

2024

A Typology and Model of Privacy- and Security-Concerned Users' Attitudes toward Digital Footprints and the Consequent Influence on Their Social Media Adaptation.

Syed Sardar Muhammad, Bidit Lal Dey, Hilol Bala, Sharifah Faridah Syed Alwi, Yousra Asaad

J. Assoc. Inf. Syst., 2024

2023

Consumers' willingness to share digital footprints on social media: the role of affective trust.

Syed Sardar Muhammad, Bidit Lal Dey, Sharifah Faridah Syed Alwi, Muhammad Mustafa Kamal, Yousra Asaad

Inf. Technol. People, 2023

2017

Examining the impact of gamification on intention of engagement and brand attitude in the marketing context.

Yang Yang, Yousra Asaad, Yogesh Dwivedi

Comput. Hum. Behav., 2017