Yu-Peng Zhu

According to our database, Yu-Peng Zhu authored at least 4 papers between 2024 and 2026.

Collaborative distances:

• Dijkstra number of six.
• Erdős number of five.

2026

Regulation and innovation: Unveiling the quadruple-helix-innovation ecosystem of generative AI.

Yu-Peng Zhu, Si Qi Liang, Ya Fang Zou, Han Woo Park

Inf. Process. Manag., 2026

2025

Effects of AI Virtual Anchors on Brand Image and Loyalty: Insights from Perceived Value Theory and SEM-ANN Analysis.

Yu-Peng Zhu, Lina Xin, Huimin Wang, Han Woo Park

Syst., 2025

What Signals Are You Sending? How Signal Consistency Influences Consumer Purchase Behavior in Live Streaming Commerce.

Hui-Min Wang, Yu-Peng Zhu, Kyung-Tag Lee

J. Theor. Appl. Electron. Commer. Res., 2025

2024

Decoding the Relationship of Artificial Intelligence, Advertising, and Generative Models.

Camille Velasco Lim, Yu-Peng Zhu, Muhammad Omar, Han Woo Park

Digit., March, 2024