Yu Zhang

Orcid: 0000-0002-6716-9535

Affiliations:

Chongqing Technology and Business University, School of Business Administration, China

According to our database¹, Yu Zhang authored at least 1 paper in 2024.

Collaborative distances:

Timeline

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2024

Exploring the effects of quality signals on search advertising performance: the moderating role of keyword attributes.

[DOI]

Ind. Manag. Data Syst., 2024