Yuanhong Ma
According to our database1,
Yuanhong Ma
authored at least 5 papers
between 2017 and 2023.
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Bibliography
2023
Impacts of different interactions on viewers' sense of virtual community: an empirical study of live streaming platform.
Behav. Inf. Technol., May, 2023
2022
How Does a Review Officer and Her Incentivized Contribution Affect the Review System?
Proceedings of the 43rd International Conference on Information Systems, 2022
2021
Following the Flow: Exploring the Impact of Mobile Technology Environment on User's Virtual Experience and Behavioral Response.
J. Theor. Appl. Electron. Commer. Res., 2021
2019
Analysis of the E-commerce Competitiveness of Special Agro-products: A Case Study Based on the Western Sichuan Plateau.
Proceedings of the 2019 2nd International Conference on Information Management and Management Sciences, 2019
2017
Agro-products Consumer Initial T rust Formation Mechanism In the Social Commerce Context.
Proceedings of the 16th Wuhan International Conference on E-Business, 2017