Yuexian Zhang

According to our database, Yuexian Zhang authored at least 5 papers between 2025 and 2026.

Collaborative distances:

• Dijkstra number of five.
• Erdős number of five.

2026

Do digital nature cues work? Investigating the shaping effect of virtual Influencers' biophilic design backgrounds on green product preferences.

Xueying Wang, Yuexian Zhang

Electron. Commer. Res. Appl., 2026

Should I persuade you to buy or dissuade you from buying? The impact of virtual influencers' language styles on purchase intention.

Xueying Wang, Yuexian Zhang

Electron. Commer. Res. Appl., 2026

2025

Supervising or assisting? The influence of virtual anchor driven by AI-human collaboration on customer engagement in live streaming e-commerce.

Yuexian Zhang, Xueying Wang, Xin Zhao

Electron. Commer. Res., August, 2025

A relax-and-round optimization algorithm for online NUMA-aware virtual machine placement.

Jianchen Hu, Kang Liu, Yuexian Zhang, Xunhang Sun, Qiaozhu Zhai, Xiaoyu Cao, Lei Zhu, Li Su, Wenli Zhou, Yi Xia, Feng Gao

Expert Syst. Appl., 2025

The influence of virtual streamer on purchase intention: The moderated mediating effect of message strategy and live-streaming environment.

Xueying Wang, Yuexian Zhang

Electron. Commer. Res. Appl., 2025