Yuguo Lei

According to our database, Yuguo Lei authored at least 2 papers in 2019.

Collaborative distances:

• Dijkstra number of five.
• Erdős number of five.

2019

Bidding Strategies on Adgroup and Keyword Levels in Search Engine Advertising: A Comparison Study.

Huiran Li, Yuguo Lei, Yanwu Yang

Proceedings of the 2019 2nd International Conference on Information Management and Management Sciences, 2019

Cooperative Advertising Strategies in Search Engine Advertising.

Baozhu Feng, Yuguo Lei

Proceedings of the 2019 2nd International Conference on Information Management and Management Sciences, 2019