Zengrui Xiao

According to our database, Zengrui Xiao authored at least 3 papers between 2021 and 2025.

Collaborative distances:

• Dijkstra number of five.
• Erdős number of five.

2025

The Impact of Negative Bullet Comments on Audiences' Impulse Buying Intention in Fashion Livestreaming.

Lulu Zheng, Zengrui Xiao, Wen Zhang

J. Theor. Appl. Electron. Commer. Res., 2025

The Impact and Mechanism of Femvertising in Male Consumers' Gift Purchasing Intention.

Siyu Yang, Zengrui Xiao, Diqing Qian

J. Theor. Appl. Electron. Commer. Res., 2025

2021

Do social ties foster firms' environmental innovation? The moderating effect of resource bricolage.

Zhongju Liao, Chen Weng, Siying Long, Zengrui Xiao

Technol. Anal. Strateg. Manag., 2021