Zi-Hong Guo

According to our database, Zi-Hong Guo authored at least 1 paper in 2024.

Collaborative distances:

• Dijkstra number of six.
• Erdős number of six.

2024

The Effects of Brand Awareness and Price Promotion on Purchase Intention: A Moderating Role of Impulsive Buying Traits.

Hong-Wun Chen, Ko-Chia Chen, Li-Wei Liu, Zi-Hong Guo, Chih-Wen Tsai

Int. J. Asian Bus. Inf. Manag., 2024