Zike Cao

According to our database, Zike Cao authored at least 10 papers between 2014 and 2025.

Collaborative distances:

• Dijkstra number of five.
• Erdős number of four.

2025

Momentum effects in crowdsourcing contest platforms.

Tengjian Zou, Zike Cao

Inf. Manag., 2025

2024

Effects of Explicit Sponsorship Disclosure on User Engagement in Social Media Influencer Marketing.

Zike Cao, Rodrigo Belo

MIS Q., 2024

Consequences of Information Feed Integration on User Engagement and Contribution: A Natural Experiment in an Online Knowledge-Sharing Community.

Zike Cao, Yingpeng Zhu, Gen Li, Liangfei Qiu

Inf. Syst. Res., 2024

2023

Professional Capital Generation Process and Value-added Path of Rural Teachers Based on the DIKWP Model.

Lifang Liu, Xiaojie Wei, Zike Cao, Xinya You, Yucong Duan, Ruolin Liu, Xufeng Liu

Proceedings of the IEEE International Conference on High Performance Computing & Communications, 2023

2022

Managing digital piracy under consumer valuation uncertainty: The roles of product demonstrations and antipiracy measures.

Zelong Yi, Zike Cao, Ki Ling Cheung

Inf. Manag., 2022

Complementary or Substitutive? Free-Format Content Production and Knowledge Contribution in Online Knowledge-Sharing Communities.

Yingpeng Zhu, Zike Cao, Gen Li, Yi Yang

Proceedings of the 43rd International Conference on Information Systems, 2022

2021

The Relationship Between Online Referral Marketing and Price Promotion: Evidence from a Large E-Commerce Platform.

Zike Cao, Junhong Chu, Kai Lung Hui, Hong Xu

J. Manag. Inf. Syst., 2021

2018

When Discounts Hurt Sales: The Case of Daily-Deal Markets.

Zike Cao, Kai Lung Hui, Hong Xu

Inf. Syst. Res., 2018

An Economic Analysis of Peer Disclosure in Online Social Communities.

Zike Cao, Kai Lung Hui, Hong Xu

Inf. Syst. Res., 2018

2014

An eye-tracking study of website complexity from cognitive load perspective.

Qiuzhen Wang, Sa Yang, Manlu Liu, Zike Cao, Qingguo Ma

Decis. Support Syst., 2014