Abdul R. Ashraf

According to our database, Abdul R. Ashraf authored at least 7 papers between 2011 and 2025.

Collaborative distances:

• Dijkstra number of five.
• Erdős number of five.

2025

Acting on impulse: the role of emotion, gender identity and immersion in driving impulse behavior.

Kai-Yu Wang, Abdul R. Ashraf, Narongsak Thongpapanl, Caitlin Ferreira, Cem Selcuk, Todd Green

Electron. Commer. Res., June, 2025

Unraveling the factors that influence connectedness and relationship performance with augmented reality apps.

Waqar Nadeem, Saifeddin Alimamy, Abdul R. Ashraf

Inf. Technol. People, 2025

How perceived value of augmented reality shopping drives psychological ownership.

Kai-Yu Wang, Abdul Rehman Ashraf, Narongsak Thongpapanl, Idaf Iqbal

Internet Res., 2025

2024

AI-powered marketing: What, where, and how?

V. Kumar, Abdul R. Ashraf, Waqar Nadeem

Int. J. Inf. Manag., 2024

2021

Perceived values and motivations influencing m-commerce use: A nine-country comparative study.

Abdul R. Ashraf, Narongsak (Tek) Thongpapanl, Ali Anwar, Luciano Lapa, Viswanath Venkatesh

Int. J. Inf. Manag., 2021

2016

The connection and disconnection between e-commerce businesses and their customers: Exploring the role of engagement, perceived usefulness, and perceived ease-of-use.

Abdul R. Ashraf, Narongsak (Tek) Thongpapanl, Stavroula Spyropoulou

Electron. Commer. Res. Appl., 2016

2011

Enhancing Online Performance through Website Content and Personalization.

Narongsak (Tek) Thongpapanl, Abdul Rehman Ashraf

J. Comput. Inf. Syst., 2011