Abdullah Balli

According to our database, Abdullah Balli authored at least 2 papers between 2025 and 2026.

Collaborative distances:

• Dijkstra number of four.
• Erdős number of four.

2026

Measuring promotional video performance through eye-tracking and cognitive evaluation: A Fermatean fuzzy decision analytics approach.

Galip Cihan Yalçin, Abdullah Balli, Karahan Kara, Gülcan Isik, Vladimir Simic, Dragan Pamucar, Mustafa Polat, Pinar Aytekin, Esra Serdar Tekeli

Eng. Appl. Artif. Intell., 2026

2025

Promoting sustainability-oriented brand activist campaigns: A spherical fuzzy decision support framework for evaluating activist advertising videos.

Galip Cihan Yalçin, Karahan Kara, Gülcan Isik, Esra Serdar Tekeli, Vladimir Simic, Abdullah Balli, Dragan Pamucar

Eng. Appl. Artif. Intell., 2025