Adrian Waltenrath

Orcid: 0000-0002-1141-7077

According to our database¹, Adrian Waltenrath authored at least 3 papers between 2019 and 2024.

Collaborative distances:

Dijkstra number² of five.
Erdős number³ of five.

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Bibliography

2024

Consumers' ambiguous perceptions of advertising disclosures in influencer marketing: Disentangling the effects on current and future social media engagement.

[BibT_eX]

[DOI]

Adrian Waltenrath

Electron. Mark., December, 2024

2021

Empirical Evidence on the Impact of Disclosed vs. Undisclosed Advertising in Context of Influencer Marketing on Instagram.

[BibT_eX]

[DOI]

Adrian Waltenrath

Proceedings of the 29th European Conference on Information Systems, 2021

2019

The Role of Refund Policies in Mobile App Purchase Decisions.

[BibT_eX]

[DOI]

Wenyan Zhou

Adrian Waltenrath

Oliver Hinz

Proceedings of the 27th European Conference on Information Systems, 2019

Adrian Waltenrath

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