Anabel Gutierrez Mendoza

According to our database, Anabel Gutierrez Mendoza authored at least 14 papers between 2007 and 2021.

Collaborative distances:

• Dijkstra number of four.
• Erdős number of four.

2021

Considering the ethical implications of digital collaboration in the Food Sector.

Naomi Jacobs, Steve Brewer, Peter J. Craigon, Jeremy G. Frey, Anabel Gutierrez Mendoza, Samantha Kanza, Louise Manning, Samuel Adam Munday, Simon Pearson, Justin Sacks

Patterns, 2021

Guest Editorial: A special section on digital marketing.

Hatice Kizgin, Anabel Gutierrez Mendoza, Bhavini Desai, Delia Vazquez, Nripendra P. Rana

Int. J. Inf. Manag., 2021

2020

Investigating narrative involvement, parasocial interactions, and impulse buying behaviours within a second screen social commerce context.

Delia Vazquez, Xiangran Wu, Bang Nguyen, Anthony Kent, Anabel Gutierrez Mendoza, Tuo Chen

Int. J. Inf. Manag., 2020

2019

Using privacy calculus theory to explore entrepreneurial directions in mobile location-based advertising: Identifying intrusiveness as the critical risk factor.

Anabel Gutierrez Mendoza, Simon O'Leary, Nripendra P. Rana, Yogesh Kumar Dwivedi, Tatiana Calle

Comput. Hum. Behav., 2019

Privacy and Data Analytics in the growing digital sphere.

Anabel Gutierrez Mendoza, Bhavini Desai, Claudia Peña Corona Rodriguez, Rita Barraza

Proceedings of the 25th Americas Conference on Information Systems, 2019

2018

An In-Store Mobile App for Customer Engagement: Discovering Hedonic and Utilitarian Motivations in UK Grocery Retail.

Joanne Pei-Chung Wang, Anabel Gutierrez Mendoza

Proceedings of the Information Systems, 2018

2016

Internet Privacy Concerns in the Context of Web Personalisation.

Anabel Gutierrez Mendoza

Proceedings of the UKAIS 2016, 2016

2015

Technological, organisational and environmental factors influencing managers' decision to adopt cloud computing in the UK.

Anabel Gutierrez Mendoza, Elias Boukrami, Ranald Lumsden

J. Enterp. Inf. Manag., 2015

2014

Key Management Determinants For Cloud Computing Adoption.

Anabel Gutierrez Mendoza, Ranald Lumsden

Proceedings of the UKAIS 2014, 2014

2012

Empirical Assessment of Risks in is/IT Projects: Challenges for Managers.

Olga Rommel, Anabel Gutierrez Mendoza

Proceedings of the 20th European Conference on Information Systems, 2012

2009

Factors affecting IT and business alignment: a comparative study in SMEs and large organisations.

Anabel Gutierrez Mendoza, Jorge Orozco, Alan Serrano

J. Enterp. Inf. Manag., 2009

2008

Developing a Taxonomy for the Understanding of Business and IT Alignment Paradigms and Tools.

Anabel Gutierrez Mendoza, Jorge Orozco-Vargas, Anastasia Papazafeiropoulou, Alan Edwin Serrano-Rico

Proceedings of the 16th European Conference on Information Systems, 2008

Business-IS Alignment: Assessment Process to Align IT Projects With Business Strategy.

Anabel Gutierrez Mendoza, Charalampos Mylonadis, Jorge Orozco, Alan Serrano

Proceedings of the Learning from the past & charting the future of the discipline. 14th Americas Conference on Information Systems, 2008

2007

Comparing Alignment Factors in SMEs and Large Organizations: A Planning Integration Perspective.

Anabel Gutierrez Mendoza, Jorge Orozco, Alan Serrano, Ali Nawazish, Homa Yaz

Proceedings of the Reaching New Heights. 13th Americas Conference on Information Systems, 2007