B. P. S. Murthi
According to our database1, B. P. S. Murthi authored at least 4 papers between 2003 and 2015.
Legend:Book In proceedings Article PhD thesis Other
Invited Editorial - A Descriptive Analysis of Publications in Marketing Science Over Its History.
Marketing Science, 2015
Shifting Demand: Online Music Piracy, Physical Music Sales, and Digital Music Sales.
J. Org. Computing and E. Commerce, 2014
Developing a measure of risk adjusted revenue (RAR) in credit cards market: Implications for customer relationship management.
European Journal of Operational Research, 2013
The Role of the Management Sciences in Research on Personalization.
Management Science, 2003