B. P. S. Murthi

According to our database, B. P. S. Murthi authored at least 4 papers between 2003 and 2015.

Collaborative distances:

• Dijkstra number of five.
• Erdős number of five.

2015

Invited Editorial - A Descriptive Analysis of Publications in <i>Marketing Science</i> Over Its History.

B. P. S. Murthi, Ram C. Rao, Brian T. Ratchford

Mark. Sci., 2015

2014

Shifting Demand: Online Music Piracy, Physical Music Sales, and Digital Music Sales.

Byungwan Koh, B. P. S. Murthi, Srinivasan Raghunathan

J. Organ. Comput. Electron. Commer., 2014

2013

Developing a measure of risk adjusted revenue (RAR) in credit cards market: Implications for customer relationship management.

Shweta Singh, B. P. S. Murthi, Erin Steffes

Eur. J. Oper. Res., 2013

2003

The Role of the Management Sciences in Research on Personalization.

B. P. S. Murthi, Sumit Sarkar

Manag. Sci., 2003