Baolong Ma

According to our database, Baolong Ma authored at least 8 papers between 2019 and 2026.

Collaborative distances:

• Dijkstra number of five.
• Erdős number of four.

2026

"Amplification" and "suppression": the impact of emotional prosody on green purchase behaviour - a study based on the dual-attitude model.

Shaomu Wei, Baolong Ma, Mingrui Song, Yingzhu Yao, Nan Meng

Inf. Technol. Manag., June, 2026

2025

"One Face, Many Roles": The Role of Cognitive Load and Authenticity in Driving Short-Form Video Ads.

Yadi Feng, Bin Li, Yixuan Niu, Baolong Ma

J. Theor. Appl. Electron. Commer. Res., 2025

2024

Research on broken wire identification method based on PoolConv for prestressed concrete cylinder pipe.

Yu Wang, Fang Sun, Ruizhen Gao, Baolong Ma, Haoze Li

Signal Image Video Process., September, 2024

Understanding How Streamer's Self-Presentation in E-Commerce Live Streaming Affects Consumers: The Role of Persuasion Knowledge.

Shuangshuang Song, Ying Xu, Baolong Ma, Xin Zong

J. Theor. Appl. Electron. Commer. Res., 2024

2023

A YOLOX-Based Automatic Monitoring Approach of Broken Wires in Prestressed Concrete Cylinder Pipe Using Fiber-Optic Distributed Acoustic Sensors.

Baolong Ma, Ruizhen Gao, Jingjun Zhang, Xinmin Zhu

Sensors, February, 2023

Influences of governance mechanisms on patients' usage intention: A study on web-based consultation platforms.

Dixuan Ren, Baolong Ma

Health Informatics J., January, 2023

2022

Combined effects of cues influencing patients' purchasing behavior in online health-care communities: qualitative comparative analysis based on cue utilization theory.

Dixuan Ren, Baolong Ma

BMC Medical Informatics Decis. Mak., 2022

2019

OBOR Economic Impact in Ivory Coast-China Agricultural Investment Prospect.

Fofana Nina Kadidiatou, Baolong Ma

Proceedings of the 10th International Conference on E-business, Management and Economics, 2019