Barbara Woerz

According to our database, Barbara Woerz authored at least 1 paper in 2020.

Collaborative distances:

• Dijkstra number of six.
• Erdős number of five.

2020

User Experience Testing vs. Marketing Experts - Can Empirical Research Beat Practical Knowledge in Dialog Marketing?

Christina Miclau, Barbara Woerz, Laura Heiland, Dennis Hess, Beatrice Weber, Alice Emmler, Hans-Peter Saar, Jonas Belke, Niklas Hose, Oxana Ernst, Andrea Mueller

Proceedings of the HCI in Business, Government and Organizations, 2020