Bashar S. Gammoh

According to our database, Bashar S. Gammoh authored at least 2 papers between 2013 and 2018.

Collaborative distances:

• Dijkstra number of six.
• Erdős number of five.

2018

Consumer Attitudes Toward Human-Like Avatars in Advertisements: The Effect of Category Knowledge and Imagery.

Bashar S. Gammoh, Fernando R. Jiménez, Rand Wergin

Int. J. Electron. Commer., 2018

2013

Drivers and Outcomes of Brand Relationship Quality in the Context of Online Social Networks.

Iryna Pentina, Bashar S. Gammoh, Lixuan Zhang, Michael Mallin

Int. J. Electron. Commer., 2013