Brigitte A. Balogh

According to our database, Brigitte A. Balogh authored at least 4 papers between 2013 and 2016.

Collaborative distances:

• Dijkstra number of five.
• Erdős number of five.

2016

Informing brand messaging strategies via social media analytics.

Constantinos K. Coursaris, Wietske van Osch, Brigitte A. Balogh

Online Inf. Rev., 2016

Do Facebook Likes Lead to Shares or Sales? Exploring the Empirical Links between Social Media Content, Brand Equity, Purchase Intention, and Engagement.

Constantinos K. Coursaris, Wietske van Osch, Brigitte A. Balogh

Proceedings of the 49th Hawaii International Conference on System Sciences, 2016

2015

Enterprise Social Media: Challenges and Opportunities for Organizational Communication and Collaboration.

Wietske van Osch, Charles W. Steinfield, Brigitte A. Balogh

Proceedings of the 48th Hawaii International Conference on System Sciences, 2015

2013

A Social Media Marketing Typology: Classifying Brand Facebook Page Messages For Strategic Consumer Engagement.

Constantinos K. Coursaris, Wietske van Osch, Brigitte A. Balogh

Proceedings of the 21st European Conference on Information Systems, 2013