Changhui Ning

According to our database, Changhui Ning authored at least 2 papers between 2016 and 2020.

Collaborative distances:

• Dijkstra number of five.
• Erdős number of five.

2020

I Watch But I Intend Not To Buy: Viewers' Persuasion Knowledge About Live-streaming Shopping.

Juan Chen, Wei Shen, Changhui Ning

Proceedings of the 19th Wuhan International Conference on E-Business, 2020

2016

The Effect of Co-creation Claim on Brand Identification: The Moderating Effects of Self-construal and Product Involvement.

Changhui Ning, Zhe Xue, Nannan Xi

Proceedings of the 15th Wuhan International Conference on E-Business, 2016