Cheng-Yang Lai

According to our database, Cheng-Yang Lai authored at least 14 papers between 2009 and 2017.

Collaborative distances:

• Dijkstra number of five.
• Erdős number of four.

2017

A diffusion planning mechanism for social marketing.

Yung-Ming Li, Cheng-Yang Lai, Lien-Fa Lin

Inf. Manag., 2017

A social referral appraising mechanism for the e-marketplace.

Cheng-Yang Lai, Yung-Ming Li, Lien-Fa Lin

Inf. Manag., 2017

2014

A social appraisal mechanism for online purchase decision support in the micro-blogosphere.

Yung-Ming Li, Cheng-Yang Lai

Decis. Support Syst., 2014

2013

A social recommender mechanism for e-commerce: Combining similarity, trust, and relationship.

Yung-Ming Li, Chun-Te Wu, Cheng-Yang Lai

Decis. Support Syst., 2013

A Diffusing Path Planning Mechanism for Marketing Information Propagation over Social Media.

Yung-Ming Li, Cheng-Yang Lai

Proceedings of the 46th Hawaii International Conference on System Sciences, 2013

A Social Referral Mechanism on e-Marketplace.

Cheng-Yang Lai, Yung-Ming Li

Proceedings of the Co-created Effective, Agile, and Trusted eServices, 2013

2012

A social recommender mechanism for improving knowledge sharing in online forums.

Yung-Ming Li, Tzu-Fong Liao, Cheng-Yang Lai

Inf. Process. Manag., 2012

2011

Discovering influencers for marketing in the blogosphere.

Yung-Ming Li, Cheng-Yang Lai, Ching-Wen Chen

Inf. Sci., 2011

Building a qualitative recruitment system via SVM with MCDM approach.

Yung-Ming Li, Cheng-Yang Lai, Chien-Pang Kao

Appl. Intell., 2011

Business modeling for online video services: download vs. streaming.

Yung-Ming Li, Lien-Fa Lin, Cheng-Yang Lai

Proceedings of the 13th International Conference on Electronic Commerce, 2011

Social support mechanism in micro-blogosphere.

Yung-Ming Li, Cheng-Yang Lai

Proceedings of the 13th International Conference on Electronic Commerce, 2011

2010

Identifying influential reviewers for word-of-mouth marketing.

Yung-Ming Li, Chia-Hao Lin, Cheng-Yang Lai

Electron. Commer. Res. Appl., 2010

2009

Discovering Influential Nodes for Viral Marketing.

Yung-Ming Li, Cheng-Yang Lai, Chia-Hao Lin

Proceedings of the 42st Hawaii International International Conference on Systems Science (HICSS-42 2009), 2009

Identifying bloggers with marketing influence in the blogosphere.

Yung-Ming Li, Cheng-Yang Lai, Ching-Wen Chen

Proceedings of the 11th International Conference on Electronic Commerce 2009, 2009