Chiung-Wen Hsu
Orcid: 0000-0002-4425-6089
According to our database1,
Chiung-Wen Hsu
authored at least 20 papers
between 2004 and 2025.
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Bibliography
2025
Personalization vs. Privacy: Understanding Consumer Responses to Personalized Mobile Pop-Up Ads.
Proceedings of the 29th Pacific Asia Conference on Information Systems, 2025
2024
Who and what messages are more suitable for health ads: the combined influence of endorsers and message framing on visual attention and ad effectiveness.
Aslib J. Inf. Manag., 2024
Understanding Why Players Purchase Non-Functional Virtual Goods in MMORPGs: The Role of Identification.
Proceedings of the 28th Pacific Asia Conference on Information Systems, 2024
Proceedings of the 28th Pacific Asia Conference on Information Systems, 2024
A machine learning based on arithmetic optimization algorithm select the significant genes.
Proceedings of the 48th IEEE Annual Computers, Software, and Applications Conference, 2024
2023
Live-streaming shopping: the impacts of para-social interaction and local presence on impulse buying through shopping value.
Ind. Manag. Data Syst., 2023
Proceedings of the 29th Americas Conference on Information Systems, 2023
Proceedings of the 29th Americas Conference on Information Systems, 2023
2021
Who Donates on Line? Segmentation Analysis and Marketing Strategies Based on Machine Learning for Online Charitable Donations in Taiwan.
IEEE Access, 2021
2019
Proceedings of the 23rd Pacific Asia Conference on Information Systems, 2019
2018
Enhancing the influence of pop-up advertisements on advertising effects from the perspective of personalization and placement.
Proceedings of the 22nd Pacific Asia Conference on Information Systems, 2018
Understanding Why Customers Engage in Co-creation Behaviors- a Psychological Ownership Perspective.
Proceedings of the 22nd Pacific Asia Conference on Information Systems, 2018
2015
Understanding why consumers engage in electronic word-of-mouth communication: Perspectives from theory of planned behavior and justice theory.
Electron. Commer. Res. Appl., 2015
2013
Proceedings of the ICEIS 2013, 2013
2012
Int. J. Comput. Linguistics Chin. Lang. Process., 2012
2010
Competition between high-speed and conventional rail systems: A game theoretical approach.
Expert Syst. Appl., 2010
2009
An exploratory study of cognitive effort involved in decision under Framing - an application of the eye-tracking technology.
Decis. Support Syst., 2009
Problems of Online Physician-Patient Communication: An Investigation of a WebHospital in Taiwan.
Proceedings of the 15th Americas Conference on Information Systems, 2009
2007
Influential factors on physicians' behaviour towards the medical web messaging board: a qualitative exploration.
Int. J. Electron. Heal., 2007
2004
3-G wireless auctions as an economic barrier to entry: the western european experience.
Telematics Informatics, 2004