Chuan He

Orcid: 0000-0001-5053-245X

Affiliations:
  • University of Colorado Boulder, School of Business, CO, USA


According to our database1, Chuan He authored at least 7 papers between 2008 and 2025.

Collaborative distances:
  • Dijkstra number2 of five.
  • Erdős number3 of five.

Timeline

Legend:

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PhD thesis 
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Online presence:

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Bibliography

2025
Rejoinder: Can a Prototypical Product Be Priced Lower Than a Nonprototypical Product?
Mark. Sci., 2025

2022
A Model of Product Line Marketing.
Manag. Sci., 2022

2021
Low-Price Guarantees in a Dual Channel of Distribution.
Mark. Sci., 2021

2018
Reference-Dependent Utility, Product Variety, and Price Competition.
Manag. Sci., 2018

2013
Pricing Prototypical Products.
Mark. Sci., 2013

2009
Direct-to-Consumer Advertising of Prescription Drugs: A Strategic Analysis.
Mark. Sci., 2009

2008
Research Note - Vertical Information Sharing in a Volatile Market.
Mark. Sci., 2008


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