Claas Müller-Lankenau

According to our database, Claas Müller-Lankenau authored at least 7 papers between 2004 and 2006.

Collaborative distances:

• Dijkstra number of five.
• Erdős number of five.

2006

Strategic channel alignment: an analysis of the configuration of physical and virtual marketing channels.

Claas Müller-Lankenau, Kai Wehmeyer, Stefan Klein

Inf. Syst. E Bus. Manag., 2006

2005

Multi-Channel Strategies: Capturing and Exploring Diversity in the European Retail Grocery Industry.

Claas Müller-Lankenau, Kai Wehmeyer, Stefan Klein

Int. J. Electron. Commer., 2005

Strategic Channel Alignment - Perspectives on the Combination of Physical and Virtual Distribution Channels.

Claas Müller-Lankenau, Kai Wehmeyer, Stefan Klein

Proceedings of the Wirtschaftsinformatik 2005: eEconomy, eGovernment, eSociety, 7. Internationale Tagung Wirtschaftsinformatik 2005, Bamberg, 23.2.2005, 2005

Mobile Couponing - Measuring Consumers, Acceptance and Preferences with a Limit Conjoint Approach.

Claas Müller-Lankenau, Kai Wehmeyer

Proceedings of the 18th Bled eConference: eIntegration in Action, 2005

2004

Aufbau und Durchsetzung von Web Services für den branchenweiten Geschäftsdatenaustausch.

Claas Müller-Lankenau, Stefan Klein

Proceedings of the E-Business, 2004

Developing A Framework For Multi Channel Strategies . An Analysis Of Cases From The Grocery Retail Industry.

Stefan Klein, Claas Müller-Lankenau, Kai Wehmeyer

Proceedings of the 17th Bled eConference: eGlobal, 2004

Designing an EDI Solution for an Industry Segment: A Case from the Swiss Construction Industry.

Claas Müller-Lankenau, Stefan Klein

Proceedings of the 10th Americas Conference on Information Systems, 2004