Kai Wehmeyer

According to our database, Kai Wehmeyer authored at least 10 papers between 2004 and 2009.

Collaborative distances:

• Dijkstra number of five.
• Erdős number of four.

2009

Managing the process of channel alignment: Model-driven strategy development in a multinational corporation.

Kai Wehmeyer, Alexander Kipp, Kai Riemer

Bus. Process. Manag. J., 2009

2008

User-device attachment - scale development and initial test.

Kai Wehmeyer

Int. J. Mob. Commun., 2008

2007

Assessing Users' Attachment to Their Mobile Devices.

Kai Wehmeyer

Proceedings of the International Conference on Mobile Business (ICMB 2007), 2007

Managing the Process of Multi Channel Alignment - The Case of a Large Multinational Corporation.

Kai Wehmeyer, Alexander Kipp, Kai Riemer

Proceedings of the 20th Bled eConference: eMergence: Merging and Emerging Technologies, 2007

Mobile Ad Intrusiveness - The Effects of Message Type and Situation.

Kai Wehmeyer

Proceedings of the 20th Bled eConference: eMergence: Merging and Emerging Technologies, 2007

2006

Strategic channel alignment: an analysis of the configuration of physical and virtual marketing channels.

Claas Müller-Lankenau, Kai Wehmeyer, Stefan Klein

Inf. Syst. E Bus. Manag., 2006

2005

Multi-Channel Strategies: Capturing and Exploring Diversity in the European Retail Grocery Industry.

Claas Müller-Lankenau, Kai Wehmeyer, Stefan Klein

Int. J. Electron. Commer., 2005

Strategic Channel Alignment - Perspectives on the Combination of Physical and Virtual Distribution Channels.

Claas Müller-Lankenau, Kai Wehmeyer, Stefan Klein

Proceedings of the Wirtschaftsinformatik 2005: eEconomy, eGovernment, eSociety, 7. Internationale Tagung Wirtschaftsinformatik 2005, Bamberg, 23.2.2005, 2005

Mobile Couponing - Measuring Consumers, Acceptance and Preferences with a Limit Conjoint Approach.

Claas Müller-Lankenau, Kai Wehmeyer

Proceedings of the 18th Bled eConference: eIntegration in Action, 2005

2004

Developing A Framework For Multi Channel Strategies . An Analysis Of Cases From The Grocery Retail Industry.

Stefan Klein, Claas Müller-Lankenau, Kai Wehmeyer

Proceedings of the 17th Bled eConference: eGlobal, 2004