Cristina Segovia-López

According to our database, Cristina Segovia-López authored at least 1 paper in 2019.

Collaborative distances:

• Dijkstra number of six.
• Erdős number of six.

2019

How does marketers' and users' content on corporate Facebook fan pages influence brand equity?

Antonia Estrella-Ramon, Nieves García-de-Frutos, José Manuel Ortega Egea, Cristina Segovia-López

Electron. Commer. Res. Appl., 2019