Antonia Estrella-Ramon

According to our database, Antonia Estrella-Ramon authored at least 4 papers between 2016 and 2019.

Collaborative distances:

• Dijkstra number of five.
• Erdős number of five.

2019

How does marketers' and users' content on corporate Facebook fan pages influence brand equity?

Antonia Estrella-Ramon, Nieves García-de-Frutos, José Manuel Ortega Egea, Cristina Segovia-López

Electron. Commer. Res. Appl., 2019

2017

Do different kinds of user-generated content in online brand communities really work?

Antonia Estrella-Ramon, Fiona E. Ellis-Chadwick

Online Inf. Rev., 2017

A model to improve management of banking customers.

Antonia Estrella-Ramon, Manuel Sánchez-Pérez, Gilbert Swinnen, Koen Vanhoof

Ind. Manag. Data Syst., 2017

2016

How customers' offline experience affects the adoption of online banking.

Antonia Estrella-Ramon, Manuel Sánchez-Pérez, Gilbert Swinnen

Internet Res., 2016