David H. Reiley

According to our database, David H. Reiley authored at least 7 papers between 2006 and 2017.

Collaborative distances:

• Dijkstra number of three.
• Erdős number of four.

2017

When Less Is More: Data and Power in Advertising Experiments.

Garrett A. Johnson, Randall A. Lewis, David H. Reiley

Mark. Sci., 2017

2013

Down-to-the-minute effects of super bowl advertising on online search behavior.

Randall A. Lewis, David H. Reiley

Proceedings of the fourteenth ACM Conference on Electronic Commerce, 2013

2011

Here, there, and everywhere: correlated online behaviors can lead to overestimates of the effects of advertising.

Randall A. Lewis, Justin M. Rao, David H. Reiley

Proceedings of the 20th International Conference on World Wide Web, 2011

"Which half Is wasted?": controlled experiments to measure online-advertising effectiveness.

David H. Reiley

Proceedings of the 17th ACM SIGKDD International Conference on Knowledge Discovery and Data Mining, 2011

Display advertising impact: search lift and social influence.

Panagiotis Papadimitriou, Hector Garcia-Molina, Prabhakar Krishnamurthy, Randall A. Lewis, David H. Reiley

Proceedings of the 17th ACM SIGKDD International Conference on Knowledge Discovery and Data Mining, 2011

2010

Northern exposure: a field experiment measuring externalities between search advertisements.

David H. Reiley, Sai-Ming Li, Randall A. Lewis

Proceedings of the Proceedings 11th ACM Conference on Electronic Commerce (EC-2010), 2010

2006

Recombinant estimation for normal-form games, with applications to auctions and bargaining.

Charles H. Mullin, David H. Reiley

Games Econ. Behav., 2006