Randall A. Lewis

According to our database1, Randall A. Lewis authored at least 5 papers between 2010 and 2017.

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Bibliography

2017
When Less Is More: Data and Power in Advertising Experiments.
Mark. Sci., 2017

2013
Down-to-the-minute effects of super bowl advertising on online search behavior.
Proceedings of the fourteenth ACM Conference on Electronic Commerce, 2013

2011
Here, there, and everywhere: correlated online behaviors can lead to overestimates of the effects of advertising.
Proceedings of the 20th International Conference on World Wide Web, 2011

Display advertising impact: search lift and social influence.
Proceedings of the 17th ACM SIGKDD International Conference on Knowledge Discovery and Data Mining, 2011

2010
Northern exposure: a field experiment measuring externalities between search advertisements.
Proceedings of the Proceedings 11th ACM Conference on Electronic Commerce (EC-2010), 2010


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