Deepak Sangroya

According to our database, Deepak Sangroya authored at least 2 papers between 2021 and 2025.

Collaborative distances:

• Dijkstra number of five.
• Erdős number of five.

2025

Why consumers turn negative about the brand: antecedents and consequences of negative consumer engagement in virtual communities.

Rambalak Yadav, Deepak Sangroya, Vijay Pereira

Inf. Syst. E Bus. Manag., March, 2025

2021

Does gamified interaction build a strong consumer-brand connection? A study of mobile applications.

Deepak Sangroya, Rambalak Yadav, Yatish Joshi

Australas. J. Inf. Syst., 2021